SAVE THE DROP  "DEAR LAWN"

TV COMMERCIAL

Role: Editor & Producer at Omelet

"Dear Lawn" was the first live-action piece for the Save the Drop campaign run by the Mayor's Fund of Los Angeles, to raise awareness for the drought, water conservation, and California-friendly landscaping. 

These spots were produced entirely in-house through Omelet’s internal studio. The spots were featured online, aired on cable TV, and played in LA movie theaters (in both English and Spanish). The campaign was successful and convinced Angelenos across the city to trade in their grassy lawns for a California-friendly yard.