"EVERYONE DESERVES A GUARDIAN"

BEHIND-THE-SCENES VIDEO CONTENT

Role: Editor at Omelet

I edited a behind-the-scenes feature as part of Guardian Insurance’s “Everyone Deserves a Guardian” brand launch campaign. The goal of this companion piece was to highlight the humanity of the real people who were featured in the TV spot and their stories. The TV commercial was directed by Dan DiFelice at Biscuit and edited by Graham Chisolm at Arcade Edit.

The campaign was highly regarded and featured as Ad of the Day in AdWeek. The behind-the-scenes portion was a crucial aspect of the campaign and received praise in the write-up. Because of its success, we created an additional edit of the behind-the-scenes feature for a key ad placement on the New York Times website.